Business owners, SEOs, and others refer to good local search rankings as high and bad rankings as low, but they don’t look at whether their rankings are thick or thin.  If you just turn your head to the side 90 degrees, you’ll see weaknesses and opportunities you probably missed before.  You’ll see ways to thicken up your local visibility, and that will be glorious for business.

What’s a “thin” ranking?  The short answer is it’s the same problem as when a baseball team doesn’t have a “deep bench,” and loses a game every time something goes even a little wrong.  You want visibility / rankings that can withstand a lot going wrong, because if you’re in business for long enough and if you depend on Google visibility enough, that’s exactly what will happen.

The longer answer is your business probably has thin rankings any time one or more of these describes your situation:

1. Only one page on your site ranks for anything, and the rest of your pages limp along.  In this case, the least-bad situation is if your homepage hauls in most of your rankings – as it often the case – because it’s most likely to rank for a range of terms.  But if a subpage brings you most of your rankings and/or traffic?  That’s thinner ice.

2. Only one location ranks well, if your business is multi-location.  There’s no reason to expect them all to perform the same, and some cities or towns or neighborhoods are easier than others.  But if there aren’t big differences in your local SEO strategy from one location to the next, then the one location that’s chugging along may be this close to squeaking along the way your other locations do.

3. You’re eligible for “practitioner” pages or “department” pages, but your Google My Business page for one of them or for the main office is the only one that ranks on the map.  Let’s say you’ve got a single-location dental practice with 3 dentists.  Each dentist is eligible for his or her own GMB page, and the practice can have one.  Would you believe that’s a total of 4 – 4! – GMB pages that might rank for this or that?

4. You rank only in Google Maps / the local pack, and not in the organic results.  In my experience, the Maps / 3-pack rankings are more volatile than the organic results are.  Keep in mind that many organic results are location-specific, and have been for many years.  (So I’m not saying you need to rank in the organic results across the country or in other countries.)

5. You rank only in the (localized) organic results, and not in Google Maps / the local pack.  Of course, the map is pretty visible, and you want to be there, preferably with some organic rankings, too.  By the way, as you may noticed, your organic SEO (i.e. on-page content / optimization and links) is a huge factor in how you do on the map.

6. You rank only for terms that are identical, similar to, or part of your business name.  Unless you perform only one service or sell only one widget, then you are the panda bear of the local search results – always one bad meal or extra-slow mating season away from extinction.  Especially if that “business name” is not your real business name at all, but rather a keyword-rich one that’s designed just to help your Google My Business page rank, then you’re vulnerable to a competitor’s editing out the keyword or term.  You’ll probably continue to rank for that term, even if it’s no longer part of your name, but in time you’ll probably drop.

7. You rank only for geographically explicit search terms, where the city name or other place name is in the query.  Most searchers won’t actually specify where they want to see results, because they know that Google knows where they’re located and will show nearby results by default.  Use Google’s Anonymous Ad Preview Tool to see how you hold up in various places for the same search term

8. You rank only for geographically broad search terms, which consist of a service or product (and maybe other modifiers, like “near me”) and no place name.  If these are your only rankings, your rankings are too location-sensitive, in that Google’s showing you in the search results mainly because the searcher is close to you and vice versa.  In that case, you need to grow the tentacles a little.

9. You rank only for local one-box terms.  In this case, either you’re gunning for terms that have very few competitors (smart), or Google has assumed that people who type in those terms are searching for a specific company when in fact they’re searching only for a specific thing and don’t care who offers it.

10. You rank only in a small geographical area or in one city.  This problem requires none of my color commentary.

11. A page – or a blog post – on your site that ranks well only ranks well for one solid search term or for a closely related family of search terms. In other words, your best-performing pages are one-hit wonders or maybe two-hit wonders.

12. Your only rankings of any kind are in Google.  Good thing not too many people begin their searches in Apple Maps, Yelp, Bing, and the thousand various directory sites, because you’re not even a chalk outline there.

You get the idea.  On one level, the problem is obvious: too many of your eggs are in too few baskets.  But the real problem is that having “thin” rankings means it’s very easy for you to drop off, or to get knocked off.  If you have some good rankings but you don’t have many rankings, you’re probably one algorithm update or one tough competitor or one determined spammer from uniformly bad rankings.  One way to read my quick-n’-dirty list is as an actuarial table that tells you the likelihood of a disastrous drop-off in Google.

There’s a psychological component to the problem, too.  If you rank well only for a few terms, especially if they’re high-priority search terms, you probably won’t want to change much or anything, because you probably don’t want to touch anything that messes up the gentle balance.  More likely than not, you just don’t want to bungle things.

It’s great if you have solid rankings for the terms you care most about.  That’s the 80/20 rule, and I’m a big fan of it.  But the point is you can probably bump yourself up for even more high-payoff local search terms, and you can hedge with some that are less competitive but still profitable.

How do I suggest you thicken up your thin rankings?  By working on these items, for starters:

Crank out service pages.  Both for major services/products and for for more-niche offerings.  These will help you expand not only your organic rankings, but also the range of terms you rank for on the map.Make spin-off pages whenever you can.  Be sure to add plenty of internal links to those pages.  Along the way, you may get yourself a few one-box results.Work your homepage more – way more.  Don’t just focus on one service, product, or city.Consider changing your GMB landing page URL(s).  If you’ve got a multi-location business and some locations are getting beat up on the Google map, point their landing page URLs to the homepage rather than to a “location” page.Use”practitioner” or “department” Google My Business pages (if applicable) to the fullest.  Pick a different GMB category for each (if possible), optimize each person’s or department’s page on your website for different specialties / search terms, and use that page as your landing page URL on the corresponding GMB page.  In other words, “divide and conquer.”Use Google Search Console to study which pages rank and for what specific terms.  In particular, look for pages that get lots of impressions or clicks for terms you care about, and add content to those pages that’s relevant to other terms – possibly similar terms – that you also care about.  Clearly, Google already digs the page in some ways, and possibly will dig it even more after you put in some additional work.Encourage reviewers to go into detail in their reviews, particularly in Google Maps reviews.  The hope is that they mention specific services or products, or certain qualities of them.

—

How “thick” are your rankings?

What have you done that’s helped, and what have you tried that hasn’t worked?

Any first-hand experience with being too reliant on a few terms, and then dropping off for those terms?

Leave a comment!

Rachael Hammond

www.61seoservices.com

30-second summary:

As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growthI spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and the budding need for innovation

Over the past five years, the boom of the live-streaming, esports, and gaming industries has been stealing headlines not only in the tech industry but also in mainstream media.

That boom only increased its radius during the pandemic, which saw astronomical highs in terms of viewership numbers for the Amazon-owned Twitch streaming platform, Google’s YouTube, and even Facebook Gaming, who jumped more aggressively into the marketplace with the acquisition of Microsoft’s Mixer platform during the summer of 2020.

Since then, much of the world has started getting back to more normalcy, which means that studios are back to work on big project games, esports teams are heading back to regular competitions, and the streaming landscape continues its evolution.

Despite the boom, the industry lacks some key ingredients

But despite the impressive numbers, the industry as a whole still lacks some key ingredients that can not only take the industry to the next level, but also improve the business landscape of content creators as well.

More often than not, the industry is splintered off into a number of sectors that, aside from annual conventions and events, don’t often regularly network efficiently.

Compounding the limitations of networking efficiency is the void in marketing practices such as search engine optimization (SEO) and traditional internet marketing that content creators and brands are leaving on the table.

Some of the core complaints among streamers and content creators, among others, is – the lack of discoverability provided by their platforms, and how their growth seems bottlenecked and capped due to the lack of visibility.

Furthermore, content creators and brands often find themselves in the cycle of social media posting, which can lean heavily into monotony and automation – two major factors that drive down engagement.

Sure, you can blame the platforms themselves and you would be partially right. Social media platforms are a wide net of interests and demos, so posts may not hit at high percentages consistently. Streaming platforms seem to be staying the course, which is smart business as it has proven to be profitable, even during the most challenging economic crisis in nearly a century.

That leaves content creators, esports teams, game studios, and the industry as a whole, at a crossroads. Where innovation has seemed to bypass the needs for more connected networking and growth potential, many are forced to double down on the work despite the lack of return just to stay afloat.

Natalia Mogollon, better known as Alinity, is one of the most popular streamers on the Twitch platform, boasting over one million followers to her channel and had leveraged the platform to build one of the more recognizable brands in the streaming industry.

Streaming and content creators

To get an objective perspective on the matter, I caught up with gaming content creator, Alinity and Matt Rehwoldt, former WWE wrestler and content creator.

“In regards to networking with other creators, I feel like most creators currently use Twitter for that”

“The problem is that I don’t know which creators are genuinely interested in networking and which just want interactions in order to increase their following. It’s probably 50-50.

“But again, I think the market for small to medium size creators is huge. People that are starting to grow and want to meet other creators”

And it’s the market that remains largely untapped or maximized.

Outside of the most famous streamers in the world, many streamers may be stuck under a ceiling or bottlenecked when it comes to growth, and that is where the streaming side of the industry needs to evolve.

A few years ago, professional wrestler and content creator Matt Rehwoldt was involved in the WrestleMania 34 United States Championship match between Randy Orton, Bobby Roode, Jinder Mahalm, and Rusev, performing in front of over 78,000 people in New Orleans, Lousiana.

And while Rehwoldt is back in the industry with promotions such as New Japan Pro Wrestling and rumored to be heading to Impact Wrestling, the ‘Drama King’ has carved out a home for his brand on both Twitch and YouTube.

Despite his name recognition and work on some of the biggest wrestling stages in the industry, the limitations that platforms present can still negatively impact his content.

“The biggest challenge facing content creators is always discoverability,”

“Twitch struggles with this the most and it’s been said to death by any “How To Grow On Twitch” video you see on YouTube – which is the very point. You need to bring people to Twitch from other sources as their search and discoverability is extremely limited.”

“Here I’ll refer your readers to Alpha Gaming’s Harris Heller. He makes some great points about Twitch’s weaknesses with the most glaring being its searchability.

The inclusion of things like highlights or clips is very cool, but why can’t I search “Crazy FRAG” and find a whole list of clips around those search terms? Then through watching things like that I find new creators.  So there needs to be more searchable content on Twitch where you don’t have to just go to the search bar and type the exact name of the stream you’re looking for.”

“Browsability is key,” he said.

But Rehwoldt also points out that YouTube may present better discoverability but also has its own setbacks.

“YouTube is better but there you’re competing in an even larger ecosystem against clickbait warriors and what feels like the whole world”

he points out.

Rehwoldt goes on to point out how SEO is not only impactful but a valuable resource to learn and utilize.

“That said, if you can take the time to teach yourself a little SEO and how to use titles and keywords properly, it’ll help you a lot. It’s something I still struggle with and am learning too.”

But like many streamers, Rehwoldt has been frustrated with the issues that hold back his content. He stresses the importance of understanding that it all comes down to patience and hard work.

“I’m still learning,”

Rehwoldt says.

“My channels are growing but not nearly as fast as I’d like them to.  So for me, it’s more about keeping my mind right. Do good work that I love and the growth seems to come. Not letting myself get discouraged because some video or stream didn’t “pop off” is key too.”

“Everyone points to people like Ludwig or other creators who blew up seemingly overnight and then get frustrated when they feel like they make similar quality content and the same doesn’t happen to them.”

Well there are two things to consider here: First, that often those creators didn’t blow up from “nowhere” and they’ve been working hard either behind the scenes or prior to launching their content and got seen by the right people at the right time. A classic case of preparation meets opportunity.

Secondly, life is also full of incredible exceptions.

People who explode into stardom because they went viral etc.  But never ever try to compare yourself to the exception. I’ve known and spoken to so many creators, those who make a living at it, and it takes years of trying and putting out content that you later look back on and shake your head. Trial and error everyone. Have patience with your work and yourself.”

Esports

While SEO is not prominent in sectors such as streaming, and the collective industry as a whole, it has trickled in with regards to the Esports industry.

Matt Potthoff is the general manager and Vice President of eUnited, and a former professional esports player who has won championships as a player, coach, and general manager.

“eUnited has blossomed into a staple esports organization in North America since its inception in 2016”,  Potthoff said.

“We have competed across many titles and have accumulated over $3 million dollars in prize winnings.

eUnited’s most notable championships are winning the 2018 Smite World Championship and the 2019 Call of Duty World Championship. We pride ourselves on growing amateur talent into championship contender players over numerous gaming communities.”

Part of their growth has been the incorporation of SEO and internet marketing through leveraging social media.

“eUnited does use elements such as SEO to increase visibility when selling merchandise or showcasing new sponsors. Additionally, we help players revise their stream titles and descriptions for better chances of obtaining new viewership when users are searching for different topics on Twitch”

Potthoff points out that the integration of internet marketing, SEO, and targeted social networking can provide results and those results can impact profitability.

“eUnited leverages streaming platforms to grow their players’ brands and sell ads to sponsors by utilizing their player’s streaming audience. Most sponsorship activations in esports that aren’t held in person are done over streaming platforms like Twitch”

Innovation and moving forward with solutions

Regardless of the sector of industry, it seems the problems remain the same, and some success can be rooted in the implementation of SEO and optimized networking.

But how does the industry innovate to address this?How do content creators address the areas of need?How do we implement better networking and more meaningful connectivity between these different sectors?

Many brands and content creators face hurdles with finding these solutions. They may not have the budget to consistently contract a quality Internet Marketing & SEO agency, and the SEO agency market certainly doesn’t hone in on these offerings.

So, what is the solution?

I considered all of this when I initially launched Gamactica in October 2018. I asked myself these same questions, and I saw the very issues pointed out in this article when I started streaming.

This is why the foundation of what we have been building with Gamactica is rooted in SEO, internet marketing, and intuitive social networking for the industry. Award-winning internet marketing company Elite Rank Media is the backbone of the internet marketing initiatives and processes. Since 2009, the company has been providing marketing services to brands around the world and has been recognized for its work in both Medical SEO and localized Miami SEO marketing, among others.

An industry where content creators, streamers, gamers, esports teams, esports players, game studios and developers, and cosplayers are spread out so distantly on the social space is one that needs the innovation of improved connectivity.

Our purpose is to provide a professional social network to streamline social networking, bring these sectors together more efficiently, and provides the tools and resources that empower these brands and content creators to reach new levels.

And these are the innovations that can help push through the ceilings, break through the bottlenecks, and clear the hurdles that everyone seems to face, regardless of the industry sector.

Gamactica is implementing those innovations.

“I think the idea is very interesting,”

Alinity says of Gamactica.

“Most current social media platforms focus on relationships with our followings, but a new focus towards networking is innovative. It almost makes me think of LinkedIn.

“I feel like it has a lot of potential for connecting brands and creators, I think there is a big need in that regard. It seems like some streamers are really well connected and get lots of sponsorships, whereas the new creators have no idea how to get these. I think there is a big untapped market within the creators with about 100-500 concurrents (viewers)”

she adds.

“They have more tight communities and often get overlooked but I think there is a huge potential for brand deals with high return on investment for brands, as they tend to be more connected with their viewers. This connection becomes difficult once you get over 1000 concurrent viewers”

she continued.

Alinity points out the vitality of the current market size, the need for better networking, and industry innovation.

“I think the market for small to medium size creators is huge. People that are starting to grow and want to meet other creators. I think the large “whale” streamers would be a good influence for smaller ones to join.”

During the journey of Gamactica, it has been key to stand out as a unique platform, and showcasing how it stands alone is vital to the continued growth.

“I love the idea of something like Gamatica”,

Rehwoldt said.

“But I will be blunt – I’ve seen many trying to compete in this niche space as well. I myself have been approached by several ‘gamer social media’ sites where you open an account, you can link all your streams, socials etc, and it involves you in a like-minded community with the idea that you can all discover each other.

“The key here will be offering something to truly stand apart! Think outside the box!”

And that outside the box thinking is structured in Gamactica’s platform, community, and directories. Streamlining popular social networking features and intuitively interweaving them with the marketing and branding impact that is needed on a larger scale.

“I do think a platform that offers a solution to increase visibility for players is needed,”

Potthoff said.

“My only problem is that a majority of the users are on platforms such as Discord, Twitch, and YouTube.”

“I feel anyone can be discovered in gaming,”

he added.

“It just takes the right moment and presence to take advantage of a situation. If another platform is increasing the odds for a player or company to be discovered, they should definitely sign up and take advantage of it.”

Pushing the needed innovations is at the core of Gamactica’s journey, and implementing the proper concepts while listening to the industry, as a whole, will shape its continued growth.

Not only is the focus on connectivity and marketing, but also helping structure the platform to help combat the harassment and toxicity issues that plague the industry, and also help empower female creators and brands that are operating in a male-dominated sector.

The future requires innovation to achieve growth and continued success, and that journey is what Gamactica is dedicated to continuing.

Stay tuned for more articles in this series.

Anthony DiMoro is CEO of Gamactica. He can be found on Twitter @AnthonyDiMoro.

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The post The future of gaming and streaming: a networking and SEO arsenal appeared first on Search Engine Watch.

Rachael Hammond

www.61seoservices.com

30-second summary:

Your SEO proposal plays an instrumental role not just for your agency but also for your client’s businessForecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters?SEOmonitor dissects the entire thought process and action plan for youHere’s how to ensure realistic, practical, achievable, and mutually agreed milestones and budgets are set with your clients

Clients often ask for a forecast to estimate their ROI with this type of marketing investment. Agencies are caught between building a realistic business case and explaining that they’re all scenarios, not promises. Think about it like this – you both need to know where you’re going, or you won’t have a clue when you’re there. But it’s all about how you set expectations from the start. This is where your SEO proposal plays an instrumental role in customer acquisition and experience.

Let’s imagine the following scenario: a Client Service Director argues about the benefits of presenting a business case to a new lead to make the sell.

Yet, the agency’s CEO wants to make sure the initial internal evaluation is on point. After all, it makes sense to calibrate your model first and then show the opportunity.

With the right forecasting methodology in place, you can do both and prove your SEO services’ business value.

The big question is how to go about it.

Content created in partnership with SEOmonitor.

What does SEO success mean for your client’s business?

To invest in SEO, a client needs to understand how that strategy translates into sessions, conversions, and ultimately revenue. So, as an agency, you need to connect the business metrics with the non-brand organic traffic and keyword ranks – the data that you directly impact.

Keywords are influenced by many variables that you need to consider when designing a trustworthy methodology to create realistic SEO scenarios.

And even before that, the way you do your keyword research influences those scenarios:

What is the client’s industry trend like?What is their business trend? Are they in a growth phase, or are they plateauing?What is their market share in terms of organic real-estate (their visibility compared to their competitors)?

Understanding the opportunity for growth

The competitors’ keywords gap analysis

It’s common sense, but it can sometimes escape the client’s focus – showing them who their real online competitors are in terms of queries and search intent.

A perfume shop, for example, will be in tight competition with big retailers such as Amazon more than competing perfume shops, deciding to offer online services.

Exploring the client’s domain in connection with the competitor landscape will give you an overview of the overlapping and non-overlapping keywords, together with their key attributes (search volumes, seasonality, etc.). This is one significant way to understand which keywords are worth introducing into your SEO proposal and ulterior strategy so as not to get sidetracked by misleading keywords.

Continuing our perfume shop example, although the client might want to focus on a specific set of keywords, you’ll be able to make a compelling, data-based argument on why it’s important to improve non-overlapping keywords.

Let’s say you found out that a competitor to our perfume shop had dedicated pages for aroma-based perfumes, with listings that target “vetiver” or “white musk”. Replicating this won’t involve changing the client’s product line and will add new valuable keywords to the mix.

The client’s market share

Another way to evaluate the client’s business status quo is by using the Visibility metric as a market share indicator. Calculated as an impression share and weighted against search volumes, it shows you the growth potential compared to the client’s competitors and the total shares.

As it’s expressed as a percentage, you’ll know where to focus your attention.

For instance, if it’s a competitive market, and the main competitor has a Visibility of 70 percent, then improving the rankings for high-volume keywords in the top-three group will be a game-changer. You’ll also know which keywords to select for a winning SEO strategy.

Transparent calculations for a realistic timeframe

After thoroughly researching and selecting the targeted keywords at hand, modeling how the non-brand organic traffic might look if a particular performance is achieved in a timeframe of six or 12 months will help your agency set the right expectations.

To do so, you need to look at all the variables impacting your keyword list:

Search seasonality and the keywords’ year-over-year trendHow the inertial traffic influenced by seasonality only looks (as if the website’s rankings would stand still)The performance in time toward the SEO goal, calculated as linear or exponentialThe average CTR curve calculated for the top 10 positions for each mix of SERP features and device segmentation, showing you the actual clicks that manage to reach your clientThe long-tail keywords and their impact on forecasted traffic

With this model in mind, you get to estimate sessions and conversions instead of ranks. For instance, in SEOmonitor’s forecasting module, the estimation of the additional conversions is based on the estimated additional visits multiplied by the corresponding conversion rate of each keyword included in the calculation. You can verify each input and output at an individual keyword level and see what makes a realistic or too far-fetched scenario.

Thus, you transform the loaded notion of forecasting into a more tangible idea – various additional traffic scenarios which translate into possible business results, moving the conversation towards marketing added value.

To make a case for a certain scenario, you can highlight what their traffic would look like with and without the proposed SEO campaign, being transparent about what went into your calculations and what assumptions you’ve made.

Letting the client understand the overall opportunity and what’s in it for their business will help you set a common ground for success.

Is it the right budget for the client’s business now?

When your agency builds a business case, another important thing is to evaluate the direct connection between SEO performance and results, correlated to an objective benchmark that both, you and the client can easily gauge.

Compare the SEO budget and forecasted results to its equivalent in Google Ads, and you’ll have an external comparison showing the worth that SEO brings. For instance, if the estimated Google Ads Value for your realistic scenario is $55,000 for 12 months, then a $500 to $700 retainer seems more plausible than a $1,500 one.

In contrast, if the estimated Google Ads Value reaches $250,000+ for the same 12 months timeframe, it’s clear that we’re talking about international SEO on a highly competitive market and a $5,000 to $7,000 retainer at least.

Instead of guesstimations and the painful back and forth of establishing a budget benchmark, you’ll now have an overview of where the business is and how you can contribute in terms of revenue. So these calculations can help you set the right price for that client profile.

Even if you choose not to put that forecasting scenario in your proposal and instead negotiate KPIs after the SEO technical improvements are in place (the third or fourth month of collaboration), you’ll have an important internal calibration tool at your disposal.

The forecasting exercise helps assess if the new client’s objective is worth it and keeps your agency accountable for the SEO strategy you propose.

Is the campaign going in the right direction?

An initial business case with variable scenarios helps the agency define success for the new client. Then, it’s just as important to track the SEO campaign’s progress once it’s in place. After all, forecasting is just a way to estimate a possible future and set “a north star” for both of you. The rest depends on how the strategy evolves against the shifting context.

Here’s where re-forecasting plays a significant part.

Perhaps the agency decides to share KPIs for the first time in the third or fourth month of collaboration after implementing the audit requirements. Or it’s time for the quarterly review, and the initial SEO strategy and subsequent forecasting are scrutinized. Either way, it’s crucial to revise and adapt.

Maybe there are new keyword lists to add and model into a traffic scenario or a digital PR opportunity to add to the overall plan. Maybe the client has additional products or services that they want to optimize that weren’t included in the starting plan.

For instance, coming back to our perfume shop and its pandemic challenges, it’s important to touch base regularly to see what new opportunities are in store. They might be looking to branch out in the home fragrance industry but don’t know how much demand is in their target market. As their SEO agency, you can re-pitch an SEO campaign based on search data for “home perfumes” and design a creative digital PR campaign with that hook.

This step of the client relationship-building process is an added advantage in proving how you’ve created business value and what more you can do.

Summary

Effectively communicating your proposed SEO campaign’s value is crucial for potential clients to decide if – 

the price is right, the timeframe is right, the ROI is worth it.

It’s also a way to keep your agency honest and accountable.

A trustworthy forecasting methodology helps with all of the above, as you get to:

Establish a common definition of what success looks like – rankings achieved for relevant keywords, Visibility achieved against competitors, and other established factors which directly translates to additional traffic, conversions, revenueEstablish a realistic budget based on the client profile and its Google Ads equivalent valueKeep track of the SEO objective and re-forecast when it’s the case to adjust the strategy

SEOmonitor’s forecasting module supports SEO agencies to do all that with reliable data and all the necessary variables, taking into account seasonality, YoY trends, and more.

Plus, with the Google Slides integration, you get a Proposal Builder that automatically pulls the forecast data and transforms your business scenario into a pitch-ready presentation.

The forecasting module is just one of the solutions SEOmonitor develops for agencies to acquire, manage, and retain more relevant customers.

Join us in our quest to bring more transparency to the SEO industry!

The post How to show the business value of your SEO proposal appeared first on Search Engine Watch.

Rachael Hammond

www.61seoservices.com